About this course
A draft strategy course for wellness leaders who have multiple service ideas, unclear offers, or programs that are hard to explain. Learners evaluate their offer mix and create a clearer service architecture.
Outcome: a prioritized offer map with decisions about what to refine, retire, package, or scale.
What you'll learn
- Clarify the current offer mix
- Evaluate offers against customer need, mission fit, and operational reality
- Prioritize offer decisions before marketing investment
Curriculum
Clarify the Offer Mix
Make every current service, program, and package easier to evaluate.
- Inventory the current offer architecture content 30m
Decide What Deserves Attention
Evaluate which ideas and offers should move forward now.
- Use fit signals to prioritize offers content 35m
Shape the Next Growth Move
Turn decisions into clear packages and next steps.
- Create the next-offer roadmap content 30m